Caleb Rhoadarmer
- (719) 240-5685
- caleb@rhoadarmer.org
- www.rhoadarmer.org
- Falcon, CO
Senior email manager with in-depth knowledge in email development, technical integrations and database optimization. Detail-oriented, team player with years of email experience adhering to CAN-SPAM regulations and ensuring proper deliverability. Highly skilled in raw campaign development, SQL optimziation, API integrations, data analysis, testing and recipient optimization. Motivated to continue education through studies in technical email development, cultivation and applying those studies to help develop and deliver email campaigns that achieve a true 1:1 relationship.
Work Experiences
Senior Email Marketing Specialist
Management of email campaigns for the NAFSA Annual Conference, speaking events, continued education and future event planning. Every email campaign would require a strategy blueprint, custom email development, testing and brief engagement postmortem.
- Higher Logic utilized as email communications platform
- API integrations created for list management and segmentation
- Inbox testing for both content and placement
Senior Email Developer
Migration of all transaction email campaigns from DaVinci to Salesforce Marketing Cloud. Every transactional campaign required custom data extensions, email templates, triggered interactions, journeys and SQL automations. Data payload planning and testing was performed on every campaign.
- Salesforce Marketing Cloud administration and configuration
- Data-oriented data extensions, data filters and SQL automations
- Custom testing scenarios and sample data payload testing
Senior Email Marketing Manager
Management of the email marketing team and all email communications. Every campaign was unique based on the political party and agenda L2 represented. Custom strategies, email development, audience segmentation and reporting were managed within MessageGears, Salesforce Marketing Cloud, Mailchimp, Hubspot and other email service providers.
- Advanced SQL-driven segmentation from a database of 165+ million records
- Custom Java and PHP integrations with political CRMs for engagement reporting
- Strategy briefings and timelines to establish campaign goals and turnaround
Senior Email Deliverability Specialist
Brand transactional campaign refresh for the upcoming tax season. Salesforce Marketing Cloud was established for every sending profile, allowing for planned email updates. Journeys were optimized for a/b testing, new AMPscript data triggers and interactive emails with supporting CloudPages.
- Salesforce Marketing Cloud optimziation
- SQL automation optimization and testing
- New and updated content blocks dynamically triggered via AMPscript
Senior Email Marketing Specialist
Management of department driven email campaigns and cultivation tracks. Every campaign would require a supporting strategy, timeline, template design and development, a/b testing plan and engagement analysis. Aprimo, MAPP and Mailchimp administration to adhere to each campaigns deployment and goal tracking.
- Aprimo and MAPP administration and configuration
- Responsive template development and testing to onboard mobile-friendly design
- SQL-driven audience segmentation for every campaign
Email Marketing Manager
Management of email campaigns for financial clients and advisors. Every campaign was unique and required a custom strategy, design and new daily audience segment. Salesforce Marketing Cloud, Mailchimp and Marketo optimziation was handled for all outbound automations and daily campaigns.
- Integration of Salesforce CRM data into platform specific automations
- AMPscript triggered content blocks and CRM data updates
- SQL automations for advanced daily audience segmentation
Projects
Rhoadarmer
An email cultivation platform, currently in the early stages of development with PHP and Python, to guide email marketers to stronger audience relationships through a deeper understanding of email deliverability.