Caleb Rhoadarmer #EmailDeveloper

At Elite Insurance Partners, I was responsible for overseeing the full lifecycle of annual and ongoing email campaigns within Salesforce Marketing Cloud. My role included developing and coding custom email templates, configuring campaign automations, conducting QA testing, and optimizing deliverability to ensure inbox placement. I managed all aspects of email communications, leveraging platform tools and data-driven strategies to improve engagement and campaign performance.

At David’s Bridal, I supported daily email deployments for the U.S. and Canadian markets within their proprietary email platform. Responsibilities included managing creative assets, producing and deploying 10–15 campaigns per day, and executing advanced list segmentation to ensure targeted delivery. I conducted comprehensive QA testing to validate content, rendering, and audience accuracy prior to live deployment, ensuring consistent quality and performance across all campaigns.

At L2 Political, I managed all aspects of email operations, leveraging MessageGears to integrate directly with the L2 Voter Mapping database, which houses over 166 million email records. My responsibilities include advanced audience segmentation, campaign setup, and targeted message deployment to ensure timely and relevant political communications. I collaborate closely with campaign strategies to align email outreach with upcoming and active political initiatives, ensuring precision, compliance, and maximum engagement.