Caleb Rhoadarmer

At Elite Insurance Partners, I managed all aspects of email marketing while working within the Medicare industry. I helped to oversee strategy, execution, and optimization. My role included designing and deploying campaigns, maintaining automation workflows, and ensuring compliance with industry standards. I worked closely with data segmentation to deliver targeted messaging, improving engagement and conversions. In addition, I monitored deliverability, conducted testing, and optimized performance to maximize inbox placement. My efforts supported lead generation, client retention, and overall business growth through a results-driven email marketing program.

Working with NAFSA, I was brought on to help with their 2023 Annual Conference email campaigns. I managed the development of custom templates, setting up of email campaigns, testing and deliverability. My work was completed in the Higher Logic email system.

Working at L2 Political I manage all email related activities. My work with L2 Political is done within MessageGears for direct access to the L2 Voter Mapping database and the 166 million email records contained within. It is my job to segment and deliver relevant political emails based on upcoming and pending political campaigns.

Working at Intuit, I was responsible to help refresh the major brands for Intuit. My work was done within the Salesforce Marketing Cloud on all transactional emails to ensure proper deliverability and rendering. Samples of these emails included the TurboTax transactional emails and QuickBooks transactional emails. I specifically worked on automation, A/B testing, delivery management and rendering.

Working at J.D. Mellberg, I was responsible for all email marketing responsibilities and building up an email marketing department. My work was done in the Salesforce Marketing Cloud. Samples of these emails included daily financial news, email automations, advisor recruitment, advisor news, training webinars and appointment sales confirmations and reminders. I specifically worked on email strategy, email automations, API integration, trigger-based email marketing and general deployments.

Working at Focus on the Family, I was responsible for the daily email operations, as well as, management of over 30 email automations. My work was done within Aprimo and MAPP. Samples of these emails included daily newsletters, broadcast, product promotions, giving opportunities, advertisements and contests. I specifically worked on responsive design, email best practices & documentation, segmentation, A/B testing, delivery management, rendering, automation and system management.