Caleb Rhoadarmer

Caleb Rhoadarmer

Senior Email Programmer
I'm an email programmer specialised in frontend and backend development for large enterprise organizations. I am sharing my insights on email, programming and deliverability as well as host my own proprietary solutions for email marketers.

What I do

Since 2011 I have been developing email programs for today's leading nonprofits, financial firms, political parties and other established brands. I study the concept of email cultivation, the art & practice of growing natural relationships through email, and apply that to my work as an email programmer. From those studies and practices I have learned a vast amount of technical skillsets.

Salesforce

Salesforce is a top CRM platform, centralizing customer data and interactions. Marketing Cloud expands this by focusing on digital marketing, enabling personalized campaigns across email, social media, and more, leveraging data insights to drive engagement and growth.

Mailchimp

Mailchimp is a popular email marketing platform offering tools for designing, sending, and analyzing email campaigns. It also provides features for audience segmentation, automation, and integration with various platforms, helping businesses engage with their subscribers effectively.

PHP

PHP is a server-side scripting language used for web development. It's versatile, supporting a wide range of frameworks and CMS platforms. PHP enables dynamic content generation, database connectivity, and interaction with web servers, making it a cornerstone of the web.

MySQL

MySQL is an open-source relational database management system (RDBMS) widely used for web applications. It offers fast performance, scalability, and reliability, supporting various data types and features like transactions and stored procedures.

JavaScript

JavaScript is a versatile programming language primarily used for web development. It enables dynamic content, interactivity, and client-side behavior on websites. With extensive libraries and frameworks, JavaScript powers modern web applications, games, and even server-side development with Node.js.

Java

Java is a versatile, object-oriented programming language renowned for its portability, robustness, and scalability. It's widely used in enterprise systems, mobile app development (Android), and large-scale web applications. Java's "write once, run anywhere" philosophy makes it ideal for diverse computing environments.

Python

Python is a high-level, versatile programming language known for its simplicity and readability. It's favored for web development, data analysis, artificial intelligence, and automation. With a vast ecosystem of libraries like NumPy, pandas, and TensorFlow, Python enables efficient development across various domains.

HTML & CSS

HTML (HyperText Markup Language) structures web content, defining elements like headings, paragraphs, and links. CSS (Cascading Style Sheets) styles HTML elements, controlling layout, colors, and fonts, enhancing the presentation of web pages. Together, they form the backbone of modern web design and development.


Industry Insights

Becoming a Full-Stack Email Programmer: Mastering the Art of Email Cultivation
Becoming a Full-Stack Email Programmer: Mastering the Art of Email Cultivation

In the ever-evolving landscape of email communication, mastering the art of email programming has become more crucial than ever.

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